Paddle Forward PICKLEBALL
About Us
The Heart of
Paddle Forward
Our Leadership Team
A former NCAA Division I track and field athlete, Brock brings over 15 years of fitness expertise and a decade of clinical nursing experience to his current work as a personal trainer at Fitness with Brock.
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Holding a B.S. in Integrated Studies with concentrations in Nursing and Psychology, he blends healthcare knowledge with holistic coaching to help clients across Maui build strength, confidence, and lasting wellness.
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Brock understands firsthand how sport shapes discipline, resilience, and community, and he joined the Paddle Forward board to bring those same life-changing benefits to Maui's youth through pickleball, mentorship, and meaningful connection.
Brock Lutes - Director
Patrick brings more than 30 years of leadership experience in the airline industry, including serving as Senior Vice President, People at American Airlines, where he led global talent strategy and team member engagement. He also held multiple leadership roles in information technology during his tenure.
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Patrick holds a Bachelor of Business Administration in Accounting from Limerick University and completed his Master of Business Administration at Rice University. Since 2022, Patrick has served as a Director and committee chair for Sun Country Airlines and is an advisory board member for ID90 Travel.
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Now based in South Maui, he lives with his husband and is an avid pickleball and tennis player, world traveler, and lover of the arts who is passionate about giving back locally and supporting the mission of Paddle Forward Pickleball.
Patrick O'Keeffe - Treasurer
Nancy Beach - Chair, Treasurer
After a successful business career, both as an owner and in leadership positions, Nancy felt a strong pull to give back, particularly to children and youth. Her commitment to philanthropy runs deep, with volunteer work spanning the U.S. and beyond: from hurricane relief in the South, to leading programs for homeless girls, to working with children in Guatemala and Seattle. Nancy's heart for children reaches around the globe.
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Paddle Forward is her latest expression of that calling, a vehicle for inspiring young people through encouragement, mentorship, and sport.
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A devoted mother and grandmother, Nancy and her husband Mark have had a home on Maui for over twenty years and are currently developing Aloha Pickleball in Kihei.
Kim grew up on the sunny beaches of Southern California, where outdoor play sparked her lifelong love of sport, connection, and community.
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Her curiosity about the world led to a career as an international travel director, taking her to nearly 70 countries before she made Maui her home more than 40 years ago. She later partnered with Fortune 500 companies, bringing top-performing teams to Hawaii and managing the complex logistics behind seamless, memorable experiences, all while raising two sons.
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A dedicated community advocate, Kim has served on multiple boards supporting Maui’s youth. Now semi-retired, she enjoys pickleball, beach time, and travel with her significant other. She is passionate about sharing the joy of pickleball and creating opportunities for young people to grow through sport, mentorship, and connection.
Kim Abrahamson -Â Vice Chair
Joey is a Maui-based business strategist, former competitive tennis player, and active member of the local pickleball community. Raised on Maui, he competed in USTA and junior national tennis events and now enjoys pickleball, tennis, and padel while supporting the growth of racquet sports on the island.
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Joey is the founder of Baldwin Integrated Solutions, helping businesses and nonprofits develop strategic plans, improve efficiency, and turn ideas into action. A Harvard University alumnus, he previously worked in wealth management and investment funds before returning home to launch his consulting practice.
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Outside of work, he enjoys painting, playing guitar, studying Bitcoin, and spending time outdoors on Maui.
Joey Baldwin - Secretary
A fourth-generation Maui resident, Jay serves as a Captain with the Maui Fire Department and brings six years of experience as a Union Steward. A graduate of the University of Hawaii at Manoa, Jay began his career in the classroom at Waihee Elementary School, where he discovered the joy of investing in young people.
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That same spirit of community service and nurturing the next generation continues to drive him today. An avid pickleball player, Jay is committed to growing this inclusive sport — especially among youth.
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He lives in Wailuku with his wife and their 11-year-old son.
Jay Fujita - Director
Mady is a former Division I tennis player and current pickleball pro with a degree in Exercise Science. Drawing on her experience as a collegiate athlete, she created SLAMIT Hydrate & Focus to support better performance in pickleball through smarter fueling.
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For Mady, the pickleball community has been life-changing. It’s where she met her husband, built close friendships, and found strength and joy during some of life’s most challenging moments, making it especially meaningful for her to give back to the community that has given her so much.
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In her free time, Mady loves living the island lifestyle in Lahaina—traveling, playing both pickleball and padel, and spending quality time with her friends and family.
Madison Wolfe Bezoni - Director
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Pickleball is a gift that brings joy to life, a sport that can be played a lifetime.
Our Mission
To inspire and empower youth through pickleball by providing accessible instruction, equipment, inclusive programs, and safe spaces to play.
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We focus on underserved youth through after-school programs, seasonal camps, and year-round opportunities that promote physical activity, teamwork, confidence, and life-long healthy habits.
Why Pickleball?
We founded Paddle Forward Pickleball because we love how the game naturally combines mentorship, teamwork, and fun—helping kids grow both on and off the court.
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When used intentionally, pickleball can support social, emotional, and academic development just as much as physical activity. Studies show it improves quality
of life for players of all ages.
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Benefits:
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Supports physical and mental health
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Develops strategic thinking
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Inclusive for kids of all ages and abilities
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Encourages intergenerational play
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Launches a lifetime sport
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Allows for easy entry, quick success
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Promotes social skills
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Teaches emotional regulation and sportsmanship
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Builds community and expands support networks
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Provides leadership and mentorship opportunities
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Creates a safe, structured environment
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...and best of all, it's insanely fun!!!
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