Paddle Forward PICKLEBALL
About Paddle Forward Pickleball
The Heart of
Paddle Forward
Our Leadership Team
Nancy Beach - Chair, Treasurer
After a successful business career, both as an owner and in leadership positions, Nancy felt a strong pull to give back, particularly to children and youth. Her commitment to philanthropy runs deep, with volunteer work spanning the U.S. and beyond: from hurricane relief in the South, to leading programs for homeless girls, to working with children in Guatemala and Seattle. Nancy's heart for children reaches around the globe.
Paddle Forward is her latest expression of that calling, a vehicle for inspiring young people through encouragement, mentorship, and sport.
A devoted mother and grandmother, Nancy and her husband Mark have had a home on Maui for over twenty years and are currently developing Aloha Pickleball in Kihei.
Kim grew up on the sunny beaches of Southern California, where outdoor play shaped her love of sport, community, and lifelong passions.
Her curiosity about the world led to a position as an international travel director, taking her to almost 70 countries before making Maui her permanent home 40-plus years ago. Since then, she has balanced raising two sons with a career helping Fortune 500 companies bring their top-performing teams to Hawaii, coordinating the logistics that create seamless, unforgettable experiences.
Having served on multiple boards advocating for Maui's youth, Kim is passionate about sharing the joy of pickleball and creating opportunities for young people to grow through sport and community.
Kim Abrahamson - Vice Chair
Joey is a Maui-based business strategist, former competitive tennis player, and active member of the local pickleball community.
Raised on Maui, he competed in USTA and junior national tennis events and now enjoys pickleball, tennis, and padel while supporting the growth of racquet sports on the island.
Joey is the founder of Baldwin Integrated Solutions, helping businesses and nonprofits develop strategic plans, improve efficiency, and turn ideas into action. A Harvard University alumnus, he previously worked in wealth management and investment funds before returning home to launch his consulting practice.
Outside of work, he enjoys painting, playing guitar, studying Bitcoin, and spending time outdoors on Maui.
Joey Baldwin - Secretary
A fourth-generation Maui resident, Jay serves as a Captain with the Maui Fire Department and brings six years of experience as a Union Steward. A graduate of the University of Hawaii at Manoa, Jay began his career in the classroom at Waihee Elementary School, where he discovered the joy of investing in young people.
That same spirit of community service and nurturing the next generation continues to drive him today. An avid pickleball player, Jay is committed to growing this inclusive sport — especially among youth.
He lives on Maui with his wife and their 11-year-old son.
Jay Fujita - Director
Mady is a former Division I tennis player and current pickleball pro with a degree in Exercise Science. Drawing on her experience as a collegiate athlete, she created SLAMIT Hydrate & Focus to support better performance in pickleball through smarter fueling.
For Mady, the pickleball community has been life-changing. It’s where she met her husband, built close friendships, and found strength and joy during some of life’s most challenging moments, making it especially meaningful for her to give back to the community that has given her so much.
Madison Wolfe Bezoni - Director
A former NCAA Division I track and field athlete, Brock brings over 15 years of fitness expertise and a decade of clinical nursing experience to his current work as a personal trainer.
Holding a B.S. in Integrated Studies with concentrations in Nursing and Psychology, he blends healthcare knowledge with holistic coaching to help clients across Maui build strength, confidence, and lasting wellness.
Brock understands firsthand how sport shapes discipline, resilience, and community, and he joined the Paddle Forward board to bring those same life-changing benefits to Maui's youth through pickleball, mentorship, and meaningful connection.
Brock Lutes - Director
Pickleball is a gift that brings joy to life, a sport that can be played a lifetime.
Our Mission
To inspire and empower youth through pickleball by providing accessible instruction, equipment, inclusive programs, and safe spaces to play.
We focus on serving youth through after-school programs, seasonal camps, and year-round opportunities that promote physical activity, teamwork, confidence, and life-long healthy habits.
We founded Paddle Forward Pickleball because we love how the game naturally combines mentorship, teamwork, and fun—helping kids grow both on and off the court.
When used intentionally, pickleball can support social, emotional, and academic development just as much as physical activity. Studies show it improves quality
of life for players of all ages.
Benefits:
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Supports physical and mental health
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Develops strategic thinking
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Inclusive for kids of all ages and abilities
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Encourages intergenerational play
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Launches a lifetime sport
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Allows for easy entry, quick success
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Promotes social skills
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Teaches emotional regulation and sportsmanship
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Builds community and expands support networks
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Provides leadership and mentorship opportunities
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Creates a safe, structured environment
...and best of all, it's insanely fun!!!
Why Pickleball?